In 2020 I went to a club fitter hoping to salvage the bag I already had. I left having bought all of it — about $3,000 worth, which pandemic delays meant I didn't actually receive until late the following year. The fitting wasn't wrong. The physics was real: shaft weight, flex, bend point, loft gapping, length, even grip size against hand measurements. I just couldn't have told you why any of those specific clubs were for me. I trusted the guy, and I bought.

Five years later I went back. Same process, same fitter, higher prices. This time I could only afford three hybrids — about $1,600, roughly double retail, because they carried off-market custom shafts. The specs came from interpolating off my favorite club, a 75-gram stiff shaft in my 4-hybrid. Afterward I worked out what had actually happened, sourced the same shafts myself for two more hybrids, and bought the irons he'd proposed from my home club for less.

That's five fitting encounters over five years and about $4,600. What I never got — what nobody offers — is a persistent, transparent picture of my own bag that I could inspect and understand.

I ski raced at Keene State, Division 1. You'd never hand someone learning to race a pair of rentals with dull edges and tell them to get better first. But that's exactly what golf tells people: play the mismatched hand-me-downs until you've earned the good stuff. It's backwards. Proper equipment isn't a magic solution — golf is hard on any equipment — but it can stop making the game harder than it already is.

So I built the thing I wanted and couldn't buy. FitMyGolfClubs grades all 13 clubs in your bag against eight professional fitting factors, and shows its work. The methodology has been walked through with a working professional fitter and is the subject of a pending patent. I'm a solo founder and I build it with AI development tools, which is the only reason one person can run a product this size.

— Sean Morrissey, MBA, Maine Senior Golfer, 11 Handicap